Em Wear Logo

Em Wear launched in 2015 with the aim of giving women in Vietnam comfortable sleepwear and confidence with their body. In South East Asian country especially Vietnam, women do not have the best perception of their body. Em Wear wanted to change this mindset and give women confidence, but also provide comfortable clothing for these modern day women.


Align Lab worked closely with the founder Trang Nguyen to make sure what she wanted to express about female sleepwear and clothing was exact conveyed in the messaging, colors, print materials, website and photography concepts.

At Em Wear, we believe every woman should feel good at home. Our silk lounge and sleepwear is designed with 100% love to bring you a feeling we call Comfortable Confidence:  one part fresh, one part sharp, and just a touch of sexy.


One of the first key visual Align Lab help Em Wear to create was their logo. The logo aim is to be elegant, soft and beautiful yet strong, meaningful and confident just like women in Vietnam. We combined 3 key visuals to create the typographic mark: a heart, the top folding string of a night dress and the result of the two is holding hands with the man the confident woman loves.


Translating the branding concept, colors and style we create stationaries and print materials for Em Wear. These are simple designs that allows the colors and photography be the dominate elements.


Align Lab create a simple, elegant e-commerce website that has powered Em Wear online stores. The website is responsive, working on all devices and browsers. The success has helped Em Wear to start their own physical store and also expand their clothing to Em World and Men fashion.


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341/38D Lac Long Quan, Phuong 5, Quan 11, Thanh pho Ho Chi MinhVietnam